Sustainability Marketing: Ant International Programme Sirius

We partnered with Ant International to introduce their sustainability initiative, Programme Sirius, aimed at helping micro, small, and medium-sized enterprises (MSMEs) integrate sustainable practices through digital innovations. Our scope included creating a unique "phygital" (physical + digital) experience during the launch event, where Ant International’s partners made pledges to showcase their commitment to participate in the Programme. Additionally, we developed a website to drive awareness and designed an impact measurement framework. The launch event successfully boosted program consideration by 16%, highlighting the positive engagement and impact.