Privacy Policy
April 9, 2026
Effective Date: April 9, 2026
INTRODUCTION
This Privacy Policy describes how The Next Practice, LLC ("TNP," "we," "our," or "us") collects, uses, discloses, and protects personal information. It applies to our websites, products, services, and all interactions with TNP, whether online, in person, or via other communication channels.
We are committed to protecting your privacy and handling your personal information with transparency. We encourage you to read this Privacy Policy carefully. If you have questions or concerns, contact us at contact@thenextpractice.com.
By using our websites, products, or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use and contact us to request deletion of any information you may have previously provided.
1. INFORMATION WE COLLECT
We collect personal information in the following ways:
Information you provide directly. When you contact us, register for an account, purchase or register a product, complete a survey, attend an event (such as clinics, conferences, workshops, or seminars), or otherwise correspond with us, we may collect your name, mailing address, phone number, email address, contact preferences, athlete profile information, and payment information. When you send us an email, your email address is recorded for purposes of responding.
Information collected automatically. When you visit our website, we use Fathom Analytics, a privacy-focused analytics service that does not use cookies, does not track individual users, and does not collect personally identifiable information. Fathom collects only anonymous, aggregated data such as page views, referral sources, and general geographic region. We do not collect your IP address, device identifiers, or browser fingerprints through our website analytics. For more information about Fathom Analytics and its privacy practices, visit usefathom.com.
Information from third parties. We may receive personal information about you from business partners, service providers, or publicly available sources, and may combine it with other information we hold about you.
We do not use cookies, web beacons, pixel tags, or similar tracking technologies on our website. We do not engage in targeted advertising or behavioral tracking on our own properties. If our website embeds content from third-party services (such as embedded videos), those third parties may independently set cookies or collect data subject to their own privacy policies, which we do not control.
2. HOW WE USE YOUR INFORMATION
We use personal information for the following purposes:
Providing, maintaining, and improving our products and services. Processing transactions and sending related communications. Responding to your inquiries and providing customer support. Sending you updates, newsletters, and marketing communications where you have consented or where we have a legitimate interest in doing so (such as when you represent a corporate entity). Conducting auditing, data analysis, and research to improve our offerings. Complying with legal obligations, resolving disputes, and enforcing our agreements.
If at any time you wish to stop receiving marketing communications, you may unsubscribe by following the instructions in any marketing email or by contacting us at contact@thenextpractice.com.
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
We may disclose your personal information to third parties in the following circumstances:
Service providers. We share information with vendors and service providers who perform services on our behalf, such as hosting, payment processing, and customer support. These providers are contractually obligated to use your information only as necessary to provide services to us.
Legal and safety obligations. We may disclose information when required by law, in response to valid legal process, or when necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to safety, or violations of our Terms and Conditions.
Business transfers. In connection with a merger, acquisition, financing, reorganization, dissolution, or similar transaction, your personal information may be transferred as part of that transaction.
With your consent. We may share your information with third parties when you have given us explicit permission to do so.
4. DATA STORAGE AND HOSTING
Our website is hosted on Vercel, which processes HTTP requests to our site and maintains standard server logs as part of normal hosting operations. Our domain name system (DNS) is managed by Cloudflare in DNS-only mode; Cloudflare resolves our domain but does not proxy or intercept visitor traffic.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
5. DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When personal information is no longer needed, we will securely delete or anonymize it. We may retain anonymized, non-identifiable data for statistical purposes without time limitation.
6. CHILDREN'S PRIVACY
We do not knowingly collect personal information from children under the age of thirteen (13), or under the applicable age of digital consent in any relevant jurisdiction. Our websites and services are not directed to children. If we learn that we have collected personal information from a child, we will delete that information promptly. If you believe we have inadvertently collected information from a child, please contact us at contact@thenextpractice.com.
7. YOUR PRIVACY RIGHTS
Depending on where you reside, you may have certain rights regarding your personal information. TNP honors the following rights for all users, regardless of location, to the extent applicable:
Right to know and access. You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for collection, and the categories of third parties with whom we have shared it.
Right to correction. You may request that we correct inaccurate personal information we hold about you.
Right to deletion. You may request that we delete your personal information, subject to certain legal exceptions.
Right to portability. You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
Right to opt out. You may opt out of the sale or sharing of your personal information (though we do not sell or share personal information for advertising purposes), targeted advertising, and certain profiling activities.
Right to restrict processing. You may request that we limit how we process your personal information in certain circumstances.
Right to withdraw consent. Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.
Right to non-discrimination. We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us at contact@thenextpractice.com. We will respond to verifiable requests within the timeframes required by applicable law. We may need to verify your identity before fulfilling your request.
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.
8. U.S. STATE PRIVACY RIGHTS
TNP complies with applicable U.S. state privacy laws, including but not limited to the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Texas Data Privacy and Security Act (TDPSA), and other comprehensive state privacy laws currently in effect across twenty states.
For California residents: Under the CCPA/CPRA, you have the right to know what personal information we collect, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not sell personal information. We do not share personal information for cross-context behavioral advertising. We do not use or disclose sensitive personal information for purposes beyond those permitted under the CCPA/CPRA.
In the preceding twelve (12) months, we have collected the following categories of personal information: identifiers (such as name, email address, phone number, and mailing address); commercial information (such as purchase history and payment information); internet or electronic network activity information (limited to anonymous, aggregated website analytics via Fathom Analytics); and professional or employment-related information (where provided in a business context).
To submit a request to know, delete, correct, or opt out, please contact us at contact@thenextpractice.com. You may also designate an authorized agent to submit requests on your behalf.
For residents of other U.S. states with comprehensive privacy laws: You may have similar rights under the laws of your state, including the right to access, correct, delete, and port your personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and certain profiling activities. Please contact us using the information above to exercise your rights. We will process your request in accordance with the applicable state law.
9. INTERNATIONAL DATA TRANSFERS
TNP is based in the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.
For individuals in the European Union, European Economic Area, United Kingdom, and Switzerland: TNP is not currently certified under the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the DPF, or the Swiss-U.S. Data Privacy Framework. Where we receive or process personal data originating from the EU, EEA, UK, or Switzerland — including in the context of providing services to clients that are subsidiaries of companies based in those regions — we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards recognized under applicable data protection law, to ensure an adequate level of protection for personal data transferred internationally.
If you have questions about the specific safeguards we apply to international data transfers, please contact us at contact@thenextpractice.com.
10. LEGAL BASES FOR PROCESSING (EU/EEA/UK)
Where the GDPR or UK GDPR applies to our processing of your personal data, we rely on one or more of the following legal bases:
Consent. Where you have given clear consent for us to process your personal data for a specific purpose, such as receiving marketing communications.
Contractual necessity. Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legitimate interests. Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. Examples include sending electronic newsletters and service updates to representatives of corporate entities, and conducting internal research to improve our products and services.
Legal obligation. Where processing is necessary to comply with a legal obligation to which we are subject.
You may withdraw consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.
11. AUTOMATED DECISION-MAKING
TNP does not currently engage in automated decision-making or profiling that produces legal effects or similarly significant effects on individuals.
12. DATA BREACH NOTIFICATION
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authorities and affected individuals in accordance with applicable law, including the GDPR's 72-hour notification requirement where applicable and the breach notification requirements of applicable U.S. state laws.
13. THIRD-PARTY LINKS
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party website you visit.
14. SECURITY
We are committed to protecting your personal information. We maintain administrative, technical, and physical safeguards designed to protect against unauthorized access, disclosure, alteration, and destruction of personal information. We limit access to personal information to employees and service providers who need it to fulfill the purposes described in this Privacy Policy.
15. EMPLOYEES AND JOB APPLICANTS
If you are an employee, worker, or contractor of TNP, information about how we handle your personal information is provided in our internal employee policies. If you are a prospective employee or job applicant, we will provide you with information about how we handle your personal information for recruitment purposes when you commence any of our recruitment processes.
With respect to employees based in Europe, we cooperate with EU data protection authorities and comply with the advice given by such authorities regarding human resources data transferred from the EU in the context of the employment relationship. We do not collect social security or equivalent national tax identification numbers except for employment purposes.
16. CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:
The Next Practice, LLC Email: contact@thenextpractice.com
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our website with a revised effective date, and where required by law, by sending notice to the email address associated with your account. Your continued use of our website, products, or services after any changes constitutes your acceptance of the updated Privacy Policy.
The most current version of this Privacy Policy is always available at thenextpractice.com/privacy-policy.