Established in 2004 by business strategy guru C.K. Prahalad, The Next Practice became the leading advisory service helping companies develop profitable, scalable businesses serving 'base of the pyramid' consumer markets. New ventures established with our support have won wide recognition by the World Economic Forum and in the world's leading business schools.

As a founding partner, Jeb Brugmann managed the firm's innovation processes in business analytics, consumer insight, product/service development, business modelling, and channel development. Under his leadership with new partners, and in its new form as an 'innovation business,' The Next Practice (TNP) now plays a broader role as both service provider and business partner to corporations, city governments, urban developers, and social purpose organizations in their new ventures. The scope of TNPs expertise has also been expanded to include new markets, urban development, and sustainability.

With unique innovation process tools and support, and as a partner taking risk in new ventures, The Next Practice reduces the risks and expands the reach of gainful innovation. To explore joining efforts to develop your vision into the next 'best practice', please call us at +1 416 461 1644 (Jeb Brugmann, Toronto) or +44 (0) 796 896 0316 (James Waite, London)

This website will be re-launched in Q1 2012. In the meantime, you can visit Jeb Brugmann, The Next Practice's managing partner at www.jebbrugmann.com.