Speaking & Workshops

To introduce our consulting services, The Next Practice offers a variety of presentations and 1-3 day workshops, based on cutting edge project experiences and our unique approaches. Presentations are designed to help inspire your organization to pursue new innovation challenges. Workshops build on the presentation content, providing exercises and templates to prepare for your next innovation project. The precise content, design, and length of both presentations and workshops are customized for your audience and objectives.

If you would like to discuss engaging TNP for a presentation or workshop, please email our contact address. We will set up a call.

Topics

Discovering the Next Market

Base of the Pyramid (BoP) Business Lines

Urban Performance through Strategic Design

Building Resilient Cities

Social Enterprise Strategy

Value Creation through Place Branding

Capital Strategies for Shared Value

 

Discovering the Next Market 

Whether in the saturated markets of mature industries or in the large but less transparent informal markets of developing countries, establishing a differentiated market position and deeper market share presents similar challenges. In this workshop we introduce two key practices for exploring a new and differentiated market positioning. These practices focus on the articulation of a ‘new category’ offer that provides enriched value to the customer or consumer relative the conventional offer. Establishing a new category does not always require a disruptive technology or new infrastructure, but it does require alteration of the dominant logic of the existing category. The first step is to understand priority consumers more holistically and granularly, within the context of their lives, discerning how to combine and maximize functional and emotional benefits within their context. This enables the formulation of hypotheses for enriched value propositions. The next step is to assess whether and how these hypothetical value propositions could be consistently delivered with high standards. In this workshop, we will also explore the concept of ‘value networks’ for the delivery of enriched value propositions, as an alternative to the value chains created for today’s established categories.

 

Base of the Pyramid (BoP) Business Lines

The Next Practice has had the privilege of working with C.K. Prahalad, the guru of ‘BoP’ business, since before the publication of his bestseller, The Fortune at the Bottom of the Pyramid. With a decade of BoP practice leadership under our belts, this presentation or workshop highlights the unique strategy and practice challenges of building profitable market-based solutions for emerging, lower income consumer markets. We provide an inside story on the development of some of the most successful and highly recognized BoP success stories. Workshop activities focus on the review or design of your company’s BoP strategy and business development process, a TNP service used by client companies such as Bimbo, bp, Britannia, Nestle, Novartis, and Visa prior to starting their BoP innovation efforts

 

Urban Performance through Strategic Design

The constant demand for new and more optimized urban properties and locations—combined with social impact objectives such as affordability, health, sustainability and resilience—is creating pressures for disciplined and cost-effective innovation processes within the real estate, infrastructure, utilities and municipal sectors. Successful innovation in the urban sector is particularly complex, due to the unique risks of property markets; the need for public, private, and community sector coordination; and the number of industries involved in the production or redevelopment of urban areas. In this presentation, we discern the required elements of innovation in past urban sector innovations. We present our framework and process for coordinated innovation across these elements, called Strategic Design.  Workshop activities support participants to apply the Strategic Design framework to develop a suite of solution concepts for their specific performance challenge or development project. The multiday workshop supports the preparation of a project management and performance monitoring scheme that is tailored to the distinct performance ambitions of the project.

 

Building Resilient Cities

One new area of urban performance ambition is ‘resilience.’ Although the concept emerged from recent planning efforts on adaptation to climate change, we at The Next Practice understand resilience more broadly. Resilience is the ability of an urban area or system to provide predictable benefits to residents and users, and predictable returns to investors, under a widening range of often unpredictable circumstances. In this presentation we explore how market incentives and supports can be developed to establish resilient performance even in highly exposed, vulnerable urban locations. The workshop supports participating stakeholders to prepare a ‘resilience upgrading’ strategy for one or more areas that are exposed to significant, identified risk and vulnerabilities.

 

Social Enterprise Strategy

In both the corporate and non-profit sectors there is widespread interest in social enterprise as a strategy for social impact while generating a sustainable financial return. Social enterprise models are not new, but newcomers to social enterprise need to establish a supportive operating environment, capital strategies, and organizational culture for sustained success. The need for Board, executives, staff and stakeholder support for such patient investment and  implementation must be addressed.  Organizations often need to co-create their models with unfamiliar partners. In this workshop, we map the social enterprise practice landscape and facilitate the identification of opportunities that are consistent with your mission and objectives. We introduce The Next Practice co-creation process for generating new products and business models with social sector organizations. Informed by your operating environment and pressing needs, TNP then helps participants draft a comprehensive social enterprise strategy and a process for establishing the mandate for its refinement and pursuit.

 

Value Creation through Place Branding

Many risks associated with the urban redevelopment are empirically assessed and mitigated during the project planning and management process. However, a key risk that is rarely well managed is the under-delivery of a project’s initial vision and promise. In the course of complex and financially constrained project delivery, development partners too often revert to a lower common denominator of standard solutions. The Next Practice proposes a robust place branding strategy to mitigate this risk.

Little attention is usually given to the combined role of a development project’s brand and its relationship to an eventual place brand. If either is consciously considered it is usually as a function of marketing communications: a formula to help sell the idea and the product.  The Next Practice views the role of the brand differently. Project and place branding are a critical, unified aspect of successful delivery that engages stakeholders and future residents/tenants in the co-creation of project outcomes and legacy. The creation of robust place brands requires levels of engagement and participation that go beyond traditional ‘community consultation’. TNP’s place-branding methods workshop shows how to identify, sensitize and integrate project partners and stakeholders into the delivery process, providing toolkits and analytical techniques to support continuous, creative problem solving and decision-making throughout project planning, design, delivery and post-delivery place management. Such an actively managed brand becomes the store of the value created when of promises are delivered, and provides a resilient core from which communities draw strength in the face of inevitable setbacks.

 

Capital Strategies for Shared Value

Designing, delivering and managing the effective financial resourcing of new products and services that promise both commercial and social value is a key part of achieving sustainable social impact success and brand differentiation.  Getting it right can prompt growth and diversification of shared value offers across the organization’s business lines, getting it wrong can be expensive and undermine hard won executive commitment.  In this workshop, The Next Practice offers lessons from our practical work with clients to develop their shared value businesses and from our decades of experience in impact investment to provide a deep understanding of how innovative capital, funding and investment are needed to support innovative product and service delivery.  We focus on the three pillars of any effective capital strategy: supply, demand and an effective enabling environment.  The workshop supports your team to develop an effective shared value capital strategy, prioritizing and selecting funding and investment options and generating a framework for practical resource planning.