Creating a market for climate adaptation

Climate change adaptation and natural disaster reduction is typically viewed as a cost that must be funded by governments and property owners. Since the costs of preventative measures offer no clear investment return, little is done until disaster strikes. In this paper, Jeb Brugmann presents an alternative strategy for disaster reduction in cities: establish a market for ‘resilience’ as a performance benefit of locations and properties, much as markets have been established in recent decades for ‘green’ and ‘livable’ locations. The findings of a recent collaboration between Ceres, ClimateWise, The Next Practice, the University of Cambridge Programme for Sustainability Leadership, and others will be available here soon.