We know that new forms of business models and partnership are required to realise the potential of shared-value business opportunities. TNP has been able to provide some of the lessons from it’s work on the creation and scaling of shared value products and services that deliver commercial and social return in a new article The Role of Value Networks.
Shared value explores the incorporation of social importance in value propositions as a means to support the bottom line. This approach focuses on the re-design of core business lines to include and deliver targeted social impacts as a strategy for greater market penetration, market share, and competitive advantage, in addition to legitimacy benefits.
Since The Next Practice’s (TNP) beginning in 2004 we have supported businesses around the world to develop products and services that meet the needs of low income populations, while offering a sound business case for investment. During a 2007 client project, TNP supported the bp Ubuntu team in the first generation development of a paraffin stove designed specifically for the households in South African townships and rural settlements. We are pleased to share the news that the same technology and design is being brought back to market as the Arivi stove.
Products for low income households don’t have to be crude to be affordable. The aim is elegant designs with straightforward, durable components that address the distinct customs, use environments and risks of an underserved segment. These designs can be both affordable and aspirational. Arivi is proof. See the video below to learn more.
Corporate leaders from the disparate worlds of finance, energy, fast-moving consumers goods (FMCG) and communications came together for the first Shared Value network meeting in London. Hosted by TNP and our close collaborator C&E Advisory this was the first of a series of gatherings designed specifically to share best practice in the emerging field of shared value.
We know from our work with a number of companies that new area’s of shared value practice generally have no road map or benefit of experienced wisdom. Knowing that work of this sort can sometimes be a lonely place, we hope this network will provide an opportunity to test, share and collaborate.
To find out more contact Sarah McGeehan at firstname.lastname@example.org.