Jeb BrugmannJeb Brugmann is a strategist and innovation process expert for business, government, and the non-profit sector. He has been internationally recognized for his contributions to the establishment of the fields of urban sustainability planning (1990-present), local climate action planning (1990-1995) and ‘base of the pyramid’ (BoP) business development (2004-present). He has worked with municipalities in 28 countries and with a range of corporate clients to design award-winning products, new business ventures, programs, and policies. His corporate clients have included Barclays, bp, Britannia, Grupo Bimbo, APM Moeller Maersk, Nestle, Thomson-Reuters, and Visa.

In 1989-1990, Jeb founded ICLEI-Local Governments for Sustainability, the largest international association of local governments. He served as ICLEI’s Secretary General from 1991-2000, building its global programmes and operations, and playing a substantial international role in the establishment of the urban best practices field. In 2004, Jeb co-founded The Next Practice with Prof. C.K.Prahalad, focusing the development of TNP’s methods for consumer insight, market analytics, and co-creation process to develop new market ecosystems.

Jeb holds a degree in economics from the University of Massachusetts and in public management from Harvard University. He is an internationally published author and contributor to major scholarly and business journals. His international research programmes and publications have been funded by the governments of Canada, Columbia, Germany, the Netherlands, and the United States as well as by the European Union, the World Bank, the United Nations and numerous charitable foundations. He is currently a Senior Associate with the University of Cambridge (UK) Programme for Sustainability Leadership. His latest book is titled Welcome to the Urban Revolution: How Cities Are Changing the World. 


Sarah McGeehanSarah McGeehan has spent the last 15 years working in the field of innovation and impact finance strategies and programmes with particular focus on financial services, health and public services.  She has led and advised on the development of innovation programmes in a number of arenas including shared value, health innovation, community development finance and social investment, and offers this deep skill set to TNP clients. Sarah has worked professionally in the UK, US and East Africa with private, public and NGO clients.

Before joining The Next Practice, Sarah worked on a portfolio of projects including designing and managing a new Investment and Contract Readiness Fund for social ventures in the UK and Popse, the 1st pop up social enterprise think tank. Previously, Sarah was the Head of the Regional Innovation Funds Advisory Service (RIFAS) team at the Young Foundation, London UK and led NESTA’s £4 million risk capital programme to support high growth social enterprises. Sarah has also worked with the think and do tank the New Economics Foundation and lived and worked in Uganda for three years.

Sarah holds a masters from the School of Oriental and African Studies (UK) in Anthropology of Development and a BA from Manchester University (UK) in Linguistics and Social Anthropology.


James WaiteJames Waite is a business builder, strategic analyst and brand development specialist, with 20 years of experience in initiating, advising and running international organizations. James began his career as a documentary filmmaker, and went on to establish an internet consultancy in 1994, which developed some of the first commercial websites for major brands including Adidas, Patek Philippe and Harrods. James brings an array of commercial and communications experience to TNP clients by drawing on his international technical, creative and branding expertise to ensure close links between development strategy and brand strategy.

Over his career, James has founded a number of enterprises in the technology, communications and sustainable building sectors. His ongoing role in these companies ensures he remains close to the commercial realities and organisational politics of business operation.

James has a B.Sc. in Human Sciences from the University College London.


Jo Flatt

Jo Flatt specializes in the areas of public engagement and facilitation, and how these tools can be harnessed to enhance organizational learning and change management, project development, ideation and innovation.  Jo has extensive experience facilitating across cultures, issues, and organization types. She also founded The Civic Salon, an initiative to promote conversation and engage Toronto’s residents in relevant policy issues.

Before joining The Next Practice, Jo co-led the research and writing of the 2012 Social Enterprise Survey for Ontario, the first of its kind in the province. She has also advised a range of nonprofit and for profit business on how to integrate both financial and social objectives into their core business practices with enterprises in Canada, Mexico, India and Barbados.

Jo has a Bachelors of Commerce from McGill University and a Masters of Public Policy from the School of Public Policy and Governance at the University of Toronto.